Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion

by Robert Cialdini

HARPERCOLLINS PUBLISHERS | January 4, 2007 | Trade Paperback

4.8 out of 5 rating. 5 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You''ll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Format: Trade Paperback

Dimensions: 336 Pages, 5.12 × 7.87 × 0.39 in

Published: January 4, 2007

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006124189X

ISBN - 13: 9780061241895

Found in: Health and Well Being

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– More About This Product –

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

by Robert Cialdini

Format: Trade Paperback

Dimensions: 336 Pages, 5.12 × 7.87 × 0.39 in

Published: January 4, 2007

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006124189X

ISBN - 13: 9780061241895

About the Book

< p> < i> Influence< /i> , the classic book on persuasion, explains the psychology of why people say "yes"& #8212; and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. < /p> < p> You'll learn the six universal principles, how to use them to become a skilled persuader& #8212; and how to defend yourself against them. Perfect for people in all walks of life, the principles of < i> Influence< /i> will move you toward profound personal change and act as a driving force for your success. < /p>

From the Publisher

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You''ll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University.He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Editorial Reviews

For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
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