Influence, the classic book on persuasion, explains the
psychology of why people say "yes"-and how to apply these
understandings. Dr. Robert Cialdini is the seminal expert in the
rapidly expanding field of influence and persuasion. His
thirty-five years of rigorous, evidence-based research along with a
three-year program of study on what moves people to change behavior
has resulted in this highly acclaimed book.
You''ll learn the six universal principles, how to use them to
become a skilled persuader-and how to defend yourself against them.
Perfect for people in all walks of life, the principles of
Influence will move you toward profound personal change
and act as a driving force for your success.