Praise for Innovating Analytics
"Innovating analytics is critical in baseball, in politics, and
in business. Larry Freed is at the forefront of developing useful
new metrics that will help businesses succeed."
-BILLY BEANE, General Manager, Oakland Athletics,
and the subject of the bestseller Moneyball
"Challenging conventional wisdom and building upon the wealth of
knowledge derived from one of the most widely used customer
experience measurement tools in business today, Innovating
Analytics is an essential addition to any marketer''s library.
Clearly, Larry Freed is one of the leading minds in the customer
experience industry, as he thoughtfully offers tested and practical
strategies that businesses can implement immediately."
-BRUCE ROGERS, Chief Insights Officer, Forbes
"Innovating Analytics is a natural extension of
Larry''s career-long exploration of innovative business
-THOMAS H. ZURBUCHEN, Associate Dean of
Entrepreneurial Programs, University of Michigan
"Larry Freed and ForeSee are at the forefront of transforming
business around the world with actionable, predictive metrics.
Innovating Analytics contains critical information for any
executive who wants to improve business outcomes."
-RICK SNYDER, Governor of the State of
"Innovating Analytics is a compelling exploration of
the potential power of customer experience metrics in the modern
age. Larry Freed''s combination of academic research with practical
business implementation makes this book a must-read for any
-MARK MAHANEY, Managing Director, RBC Capital
"Too many businesses are relying on metrics that are outdated
and have no relationship to company growth and profit.
Innovating Analytics is a must-read for any executive
about the power of good metrics and the dangers of bad ones."
-CLAES FORNELL, founder and Chairman, ACSI, and
author of The Satisfied Customer
"In his new book, Larry Freed draws on his years of expertise to
wisely urge business leaders to challenge the status quo when it
comes to measuring and understanding the customer
-ROBERT APATOFF, President, FTD Group, Inc.