The federal election campaign of 2005-06 offered the usual mix
of lofty rhetoric, competing interests, and skullduggery.
Nonetheless, this campaign laid the foundation for a major shift in
Canadian politics, bringing the Conservative Party to power and
changing the balance of opposition parties. Inside the NDP War Room
takes readers behind the scenes to investigate the nature of
credibility in the complex communicative game of election
campaigns. James McLean considers the ways in which the idea of
credibility is used to explain how messages are crafted and
articulated, how journalists are implicated, and what the Canadian
public needs to know about what is at stake in the competition for
votes. He talks to insiders about their communication practices and
strategies, and reflects upon the grand narratives and small
opportunistic moments brought before the Canadian public when power
is up for grabs. A vivid, first-hand account of campaign
strategizing, Inside the NDP War Room offers insights into the NDP
breakthroughs of 2011, the full meaning of Quebec''s "orange wave,"
and the future of a party preparing for a new reality.