International Retail Marketing

by Christopher Moore, Grete Birtwistle, Margaret Bruce

Taylor and Francis | March 30, 2007 | Kobo Edition (eBook)

Not yet rated | write a review
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Format: Kobo Edition (eBook)

Published: March 30, 2007

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136393803

ISBN - 13: 9781136393808

save
20%

Available for download Hurry, only 0 left! Not yet released

$57.59  ea

Online Price

$71.91 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

International Retail Marketing

by Christopher Moore, Grete Birtwistle, Margaret Bruce

Format: Kobo Edition (eBook)

Published: March 30, 2007

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136393803

ISBN - 13: 9781136393808

From the Publisher

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart