It's Not How Good You Are, Its How Good You Want To Be: The World's Best Selling Book

by Paul Arden
As told by Paul Arden

Phaidon Press | June 1, 2003 | Trade Paperback |

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It''s Not How Good You Are, It''s How Good You Want to Be is a handbook of how to succeed in the world - a pocket ''bible'' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain''s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ''The Car in front is a Toyota'' and ''The Independent - It is - Are You?''. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

Format: Trade Paperback

Dimensions: 128 Pages, 4.72 × 7.09 × 0.39 in

Published: June 1, 2003

Publisher: Phaidon Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0714843377

ISBN - 13: 9780714843377

Found in: Health and Well Being
Appropriate for ages: 13

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– More About This Product –

It's Not How Good You Are, Its How Good You Want To Be: The World's Best Selling Book

It's Not How Good You Are, Its How Good You Want To Be: The World's Best Selling Book

by Paul Arden
As told by Paul Arden

Format: Trade Paperback

Dimensions: 128 Pages, 4.72 × 7.09 × 0.39 in

Published: June 1, 2003

Publisher: Phaidon Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0714843377

ISBN - 13: 9780714843377

About the Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Table of Contents

The Fundamentals

If You Can't Solve a Problem Its Because You Are Playing By the Rules

Give Yourself Some Spin

And Now for a Commercial Break

You Don't Have to be Creative to be Creative

New Business

Final Thoughts

Credits and Acknowledgements

From the Publisher

It''s Not How Good You Are, It''s How Good You Want to Be is a handbook of how to succeed in the world - a pocket ''bible'' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain''s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ''The Car in front is a Toyota'' and ''The Independent - It is - Are You?''. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

About the Author

Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include The Car in front is a Toyota and The Independent It Is Are You?. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestl and Levis.

Appropriate for ages: 13

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