Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World

by Gary Vaynerchuk

HARPERCOLLINS PUBLISHERS | November 18, 2013 | Hardcover

Not yet rated | write a review

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits. Even companies committed to "jabbing"-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers'' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don''t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers'' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It''s not just about developing high-quality content; it''s also about developing high-quality content that''s perfectly adapted to specific social media platforms and mobile devices. It''s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform-especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Format: Hardcover

Dimensions: 256 pages, 9.5 × 8 × 0.85 in

Published: November 18, 2013

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006227306X

ISBN - 13: 9780062273062

Found in: Marketing and Sales

save 37%

  • In stock online

$24.41  ea

Online Price

$36.99 List Price

or, Used from $13.44

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World

by Gary Vaynerchuk

Format: Hardcover

Dimensions: 256 pages, 9.5 × 8 × 0.85 in

Published: November 18, 2013

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006227306X

ISBN - 13: 9780062273062

From the Publisher

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits. Even companies committed to "jabbing"-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers'' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don''t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers'' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It''s not just about developing high-quality content; it''s also about developing high-quality content that''s perfectly adapted to specific social media platforms and mobile devices. It''s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform-especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine. In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart