LEADING THE NARRATIVE: The Case for Strategic Communicaton

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LEADING THE NARRATIVE: The Case for Strategic Communicaton

by EDER MARI

Naval Institute Press | December 15, 2011 | Hardcover |

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The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Format: Hardcover

Dimensions: 192 Pages, 5.91 × 8.66 × 0.79 in

Published: December 15, 2011

Publisher: Naval Institute Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1612510477

ISBN - 13: 9781612510477

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– More About This Product –

LEADING THE NARRATIVE: The Case for Strategic Communicaton

by EDER MARI

Format: Hardcover

Dimensions: 192 Pages, 5.91 × 8.66 × 0.79 in

Published: December 15, 2011

Publisher: Naval Institute Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1612510477

ISBN - 13: 9781612510477

From the Publisher

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
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