Format: Trade Paperback
Dimensions: 288 pages, 3.15 × 2.07 × 0.3 in
Published: July 8, 2008
Publisher: Hachette Books
The following ISBNs are associated with this title:
ISBN - 10: 1401309666
ISBN - 13: 9781401309664
About the Book
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
From the Publisher
The New York Times bestseller that
introduced the business world to a future that''s already here--now
in paperback with a new chapter about Long Tail Marketing and a new
epilogue. Winner of the Gerald Loeb Award for Best Business
Book of the Year In the most important business book since
The Tipping Point, Chris Anderson shows how the future of
commerce and culture isn''t in hits, the high-volume head of a
traditional demand curve, but in what used to be regarded as
misses--the endlessly long tail of that same curve. "It belongs on
the shelf between The Tipping Point and
--Reed Hastings, CEO, Netflix "Anderson''s insights . . . continue
to influence Google''s strategic thinking in a profound way."
--Eric Schmidt, CEO, Google "Anyone who cares about media . . .
must read this book." --Rob Glaser, CEO, RealNetworks
About the Author
Chris Anderson is Editor-in-Chief of
Wired magazine, a position he''s held since 2001. In 2002
and 2004, he led the magazine to a 2002 National Magazine Awards
nomination for General Excellence. He has worked at The
Economist, where he served as U.S. Business Editor. His career
began at the two premier science journals, Science and
Nature, where he served in several editorial capacities.
He holds a Bachelor of Science degree in Physics from George
Washington University and studied Quantum Mechanics and Science
Journalism at the University of California at Berkeley.