Luxury Online: Styles, Systems, Strategies

by Uche Okonkwo

Palgrave Macmillan | April 15, 2010 | Hardcover

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Format: Hardcover

Dimensions: 320 pages, 3.74 × 2.54 × 0.36 in

Published: April 15, 2010

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230555365

ISBN - 13: 9780230555365

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– More About This Product –

Luxury Online: Styles, Systems, Strategies

by Uche Okonkwo

Format: Hardcover

Dimensions: 320 pages, 3.74 × 2.54 × 0.36 in

Published: April 15, 2010

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230555365

ISBN - 13: 9780230555365

Table of Contents

Wired-Up Luxury * The e-Market &--e-Culture * The e-Experience * Luxury e-Branding * Luxury e-Marketing * Luxury e-Retailing * Luxury e-Services * Luxury Web Design * Neuro-Marketing the e-Consumer * The Future of e-Luxury

From the Publisher

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

About the Author

Uché Okonkwo  is recognized worldwide as one of the pioneer luxury business strategists. A true veteran of the luxury industry, she has closely collaborated with renowned luxury companies including Louis Vuitton, Gucci, Cartier, Fabergé, Christian Dior, Burberry, Tiffany''s, Rémy Martin, Boucheron, Oscar de La Renta among many others. She is the Executive Director& Founder of Luxe Corp ( www.luxe-corp.com ), the pioneer Luxury Strategy& Management consultancy company based at Paris'' famed Place Vendôme, with a worldwide clientele. Uché initiated the creation of Club e-Luxe, the executive club for luxury e-Business professionals as a convergence point for luxury e-business professionals to obtain access to latest strategies, knowledge, tools, systems, applications and approaches required to optimize luxury online. Club e-Luxe which hosts an annual summit in Paris has become a reference in luxury online and is at the forefront of the advancement of luxury in the context of the internet, digital media and new technologies. A real pioneer, Uché is also the Editor of Luxe-Mag.Com, the leading luxury business magazine online which features among others, insightful digital luxury content. Her 2007 bestselling book, Luxury Fashion Branding has been recognized as the foremost business text to provide concrete strategic analysis on the business of luxury has become a reference for luxury companies including LVMH, PPR and Richemont and an
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