Mad Men has captured the imaginations of millions of
viewers, winning fifteen golden globes and four Emmys. Perhaps more
than the gorgeously stylized visuals and impeccably re-created
history, it's the show's richly drawn characters stumbling through
their personal and professional lives that get under our skin and
keep us invested.
In Mad Men on the Couch, Dr. Stephanie
Newman analyzes the show's primary characters through the lens
of modern psychology. Lending her trained professional eye, she
poses and expertly answers pressing questions such as:
Why does Don constantly sabotage himself?
Why is Betty such a cold mother and desperately unhappy
housewife? (Hint: It's not just because her "people are
Why does Pete prevail in adversity when Roger crumbles?
Why is Peggy able to rise profesionally in the male
jungle of Madison Avenue when Joan can't?
Can these characters ever really change?
With critical commentary that is both entertaining and
insightful, Mad Men on the Couch will provide viewers with
a unique persepctive on the show.