The world of business for all organizations in the twenty-first
century is global, interdependent, complex, and rapidly changing.
That means sophisticated global leadership skills are required more
than ever today. Individual and organizational success is no longer
dependent solely on business acumen. Our ability to understand,
communicate, and manage across borders, countries, and cultures has
never been as important as it is now. The understanding and
utilization of cultural differences as a business resource is a key
building block as companies rely on their global reach to achieve
the best profit and performance.
For this reason, international business and cross-cultural
management are key topics in undergraduate business, MBA, and
executive education programs worldwide as companies and
institutions prepare current and future business leaders for the
global marketplace. This exciting new edition of the highly
successful textbook, Managing Cultural Differences,
seeks to guide students and any person with global
responsibilities to understand how culture fits in a changing
business world, how to gain a competitive advantage from effective
cross-cultural management, and gives practical advice for doing
business across the globe.
With updated content, new case studies, and a new
author team, Managing Cultural Differences is required
course reading for undergraduates, postgraduates, and MBA students
alike, as well as being of significant value for anyone who sells,
purchases, travels, or works internationally.