The shift to managed markets has meant that whilst planners and
purchasers of health and social services seek information on needs,
managers who provide these services seek information on performance
and response. Market research contributes to both.
This text is a comprehensive and rigorous introduction to the
relevance, planning and management of market research in the areas
of health and social care that have developed in Britain and most
other industrialised countries. It features:
* an explanation of how managed markets provide the context for
* a comprehensive guide to choosing the appropriate survey
* recommendations for commissioning, monitoring and implementing
* practical advice on producing successful student projects
* a comparative international perspective.
Intended for managers and students of public sector management
and marketing, this outstanding book contains instruction on
research methods, practical advice for managers and professionals
on how to commission, monitor and implement the results of market
research, and an excellent selection of case studies.