Masters of Disaster: The Ten Commandments of Damage Control

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Masters of Disaster: The Ten Commandments of Damage Control

by Bill Guttentag, Christopher Lehane, Mark Fabiani

Palgrave Macmillan | December 11, 2012 | Hardcover

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The foolproof guide to damage control from the "masters of disaster"
 
Whether you''re a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!

In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Format: Hardcover

Dimensions: 256 Pages, 6.3 × 9.45 × 0.79 in

Published: December 11, 2012

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230341802

ISBN - 13: 9780230341807

Found in: Public Relations

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– More About This Product –

Masters of Disaster: The Ten Commandments of Damage Control

Masters of Disaster: The Ten Commandments of Damage Control

by Bill Guttentag, Christopher Lehane, Mark Fabiani

Format: Hardcover

Dimensions: 256 Pages, 6.3 × 9.45 × 0.79 in

Published: December 11, 2012

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230341802

ISBN - 13: 9780230341807

About the Book

Crisis gurus Lehane and Mark Fabiani teach executives, lawyers, publicists and anyone else who may find themselves or their clients under the public microscope the 10 commandments of damage control.

From the Publisher

The foolproof guide to damage control from the "masters of disaster"
 
Whether you''re a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!

In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

About the Author

Named a “Master of Disaster” by Newsweek and the “Master of the Political Dark Arts” by The New York Times , Christopher Lehane is a partner in the strategic communications firm Fabiani & Lehane, which provides high level counsel to corporate, entertainment, political and professional sports clients facing complex challenges typically involving some combination of the law, finance, government affairs and communications. His firm has represented the likes of Goldman Sachs, Lance Armstrong and Hollywood studios. Lehane, whose career began in Democratic politics and who continues to be active as a political consultant, served in various positions in the Clinton-Gore Administration during the 1990s, including Special Assistant Counsel to President Bill Clinton, Press Secretary for Vice President Al Gore and Counselor to Housing and Urban Development Secretary Andrew Cuomo (now the Governor of New York). A Lecturer in Management at the Stanford Graduate School of Business, Lehane is a regular commentator and speaker on the art of damage control. He graduated from Harvard Law School in 1994 and from Amherst College in 1990 and lives in San Francisco, CA with his wife, Andrea, and two sons, Dominic and Quincy.     Bill Guttentag is a two-time Oscar-winning feature film and documentary writer-producer-director. His films include the dramatic features Live! , starring Eva Mendes and Andre Braugher, and Knife Fight starring Rob Lowe, Julie Bowen, a
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Editorial Reviews

"The go-to manual...Lehane and Fabiani are well positioned to distill the lessons of the baseball steroid scandal, Tiger Woods’s infidelities, and Anthony Weiner’s obscene tweets into clearly articulated principles."--starred review, Publishers Weekly “If you are a public figure, or even a private citizen who might engender controversy, read this book and put its authors on your speed dial.  These guys are truly the masters not only of avoiding or minimizing disaster, but of dealing with the kind of crises faced by ordinary people when they first encounter the media, the law or the blood sport we call politics.”--Alan M. Dershowitz, author of The Trials of Zion “In a hostile climate where reputations and markets can be capriciously destroyed in seconds, the old chestnuts about crisis management don’t apply.  What’s needed is perspective from the seasoned   Masters of Disaster who understand that damage control is a temperamental art, not grade school science.  A valuable addition to the modern crisis canon.”--Eric Dezenhall, CEO Dezenhall Resources, Ltd. and author of  Damage Control: The Essential Lessons of Crisis Management "Every board, every manager and now almost every individual now faces the possibility of being swept up in a firestorm of media and mangled message.  Masters of Disaster provides both sound rules and great examples of both the positive and negative kind to guide us all through
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