Mid Century Ads: Advertising from the Mad Men Era

Editor Jim Heiman
by Steven Heller

Taschen America Llc | April 25, 2012 | Hardcover

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Advertising for the space Age—Zoom back in time to the 50s and 60s!
Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

Format: Hardcover

Dimensions: 800 pages, 13.9 × 10.2 × 3.2 in

Published: April 25, 2012

Publisher: Taschen America Llc

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 3836528347

ISBN - 13: 9783836528344

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– More About This Product –

Mid Century Ads: Advertising from the Mad Men Era

Editor Jim Heiman
by Steven Heller

Format: Hardcover

Dimensions: 800 pages, 13.9 × 10.2 × 3.2 in

Published: April 25, 2012

Publisher: Taschen America Llc

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 3836528347

ISBN - 13: 9783836528344

About the Book

Consumerism galore in mid-century advertising
In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.

From the Publisher

Advertising for the space Age—Zoom back in time to the 50s and 60s!
Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

About the Author

The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

The contributing author:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
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