No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

4.5385 out of 5 rating. 26 Reviews
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The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

Format: Trade Paperback

Dimensions: 512 pages, 3.54 × 2.76 × 0.43 in

Published: December 5, 2000

Publisher: Knopf Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0676972829

ISBN - 13: 9780676972825

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– More About This Product –

No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Format: Trade Paperback

Dimensions: 512 pages, 3.54 × 2.76 × 0.43 in

Published: December 5, 2000

Publisher: Knopf Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0676972829

ISBN - 13: 9780676972825

Read from the Book

NEW BRANDED WORLD As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? — David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man , 1963 The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products. Until that time, although it was understood in the corporate world that bolstering one''s brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things : This is the proposition that the basic and irreversible function of an industrial economy is the maki
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Table of Contents

Acknowledgments
Introduction: A Web of Brands

NO SPACE
One -- New Branded World
Two -- The Brand Expands: How the Logo Grabbed Centre Stage
Three -- Alt.Everything: The Youth Market and the Marketing of Cool
Four -- The Branding of Learning: Ads in Schools and Universities
Five -- Patriarchy Gets Funky: The Triumph of Identity Marketing

NO CHOICE
Six -- Brand Bombing: Franchises in the Age of the Superbrand
Seven -- Mergers and Synergy: The Creation of Commercial Utopias
Eight -- Corporate Censorship: Barricading the Branded Village

NO JOBS
Nine -- The Discarded Factory: Degraded Production in the Age of the Superbrand
Ten -- Threats and Temps; From Working for Nothing to "Free Agent Nation"
Eleven -- Breeding Disloyalty: What Goes Around, Comes Around

NO LOGO
Twelve -- Culture Jamming: Ads Under Attack
Thirteen -- Reclaim the Streets
Fourteen -- Bad Mood Rising: The New Anticorporate Activism
Fifteen -- The Brand Boomerang: The Tactics of Brand-Based Campaigns
Sixteen -- A Tale of Three Logos: The Swoosh, the Shell and the Arches
Seventeen -- Local Foreign Policy: Students and Communities Join the Fray
Eighteen -- Beyond the Brand: The Limits of Brand-Based Politics

Conclusion -- Consumerism Versus Citizenship: The Fight for the Global Commons

Notes
Appendix
Reading List
Photo Credits
Index

From the Publisher

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

From the Jacket

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book


"Klein undertakes an arduous journey to the centre of a post-national planet-part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."-GQ

"Articulate, entertaining and illuminating."
-The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
-The New York Times Book Review

"Positively seethes with intelligent anger."
-The Observer

"Powerful and passionate."
- National Post

"[This book is] a call for critical thinking."
-Toronto Star

"A movement bible."
-The New York Times

"Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world-required reading for anyone who thinks people should not be treated like machines."
-Eye Weekly (Toronto)

About the Author

Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.

Editorial Reviews

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book


"Klein undertakes an arduous journey to the centre of a post-national planet-part sociological thesis, part design history, No Logo''s message is entirely engrossing and emphatic."-GQ

"Articulate, entertaining and illuminating."
-The Globe and Mail

"Klein''s [writing] is as seductive as the ad campaigns she dissects."
-The New York Times Book Review

"Positively seethes with intelligent anger."
-The Observer

"Powerful and passionate."
- National Post

"[This book is] a call for critical thinking."
-Toronto Star

"A movement bible."
-The New York Times

"Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world-required reading for anyone who thinks people should not be treated like machines."
-Eye Weekly (Toronto)
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