No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

No Logo: Taking Aim at the Brand Bullies is rated 4.5385 out of 5 by 26.
The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

Format: Trade Paperback

Dimensions: 512 pages, 8.99 × 7.01 × 1.1 in

Published: December 5, 2000

Publisher: Knopf Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0676972829

ISBN - 13: 9780676972825

Found in: Advertising and Promotion, Current Events

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Reviews

Rated 5 out of 5 by from Riveting and original Ms. Klein develops evidence and material that is rarely discussed in North America's mainstream press. The industries behind branding and logo's will surprise and shock readers and forever change our understanding of what really occures in the clothing industry. A must read for those curious about how capitalism and corporate planning work (or don't work). This Canadian writer has much to say and says it well.
Date published: 2013-10-29
Rated 5 out of 5 by from No Logo Life changing... absolutely amazing !!!
Date published: 2013-10-29
Rated 2 out of 5 by from Yawn Don't waste your time with Naomi Klein. If you're actually interested in this type Cultural Studies, but you unfortunately buy into this woman's idle rants about culture jaming and her ideas of creating her own anti-brand of shoes, I advise you read The Rebel Sell by Joseph Heath and Amdrew Potter right away. It will save your sanity.
Date published: 2013-10-29
Rated 5 out of 5 by from Amazing I have always been a fan of political and social related readings such as Michael Moore, Howard Zimm and others but I have found them to be very one sided, NO LOGO is a neutral view on every strand of life merely stating dacts and truths.
Date published: 2013-10-29
Rated 5 out of 5 by from my review what a journey, what a positive feminist view of what it truly is to be a victum of materialism. what a relief to have your feelings expressed in a small black and red book. a true gift to every writer. may Mrs. Klein's talents explode so that i might continue to support her on the terrifying and dark road to understanding. to embrace the truth of the world is a real gift. Could have done without the pictures though, gives a playschool sensability. takes away from the atmosphere.
Date published: 2013-10-24
Rated 4 out of 5 by from Corporate Mischief in one tome I read No Logo with much anticipation and some prior knowledge of its content. No Logo is now both well-known and heralded by many as an important landmark of the modern anti-globalization and anti-consumerism movement. But what for is the book? What does it advocate and what realistic alternatives does it promote? More on that later. Past the numerous run-on sentences, American spellings and grammatical mistakes ('desert' instead of 'dessert', 'but more important' instead of 'but more importantly', etc.) I wondered about the book itself. No Logo itself is published by an international corporation. As the book progresses, it becomes more and more evident that the solution lies in a boycott of multinational brands, self-virtue and a lessening of consumption not single-focus boycotts. Yet, and this is the issue, you can not criticize and instruct others while you yourself are compromising.
Date published: 2013-10-29
Rated 5 out of 5 by from No Logo, No Bull A well written and riveting book. It opens your eyes to what is really going on in the corporate rule and how we are all easily swept in even in the slightest ways to the Brand Bullies.
Date published: 2013-10-24
Rated 5 out of 5 by from Eye-Opening! Naomi Klein has written an excellent book. She dives into the subconscience of advertising, marketing and branding initiatives and clearly outlines the hidden tactics and behaviour of multinational corporations in a clever and provocative way. Real and of the "hits home" type, this book will open your eyes and make you angry. Angry at how much you've contributed to increasing the net worth of the already wealthy. You'll remember this book for the rest of your life. Every time you see an ad from one of the corporate giants, you'll think twice about spending your money at places you've always spent your money.
Date published: 2013-10-24
Rated 4 out of 5 by from A Tale of MNC Domination Whether you’re a high schooler just taking interest in the plight of today’s Multinational Corporations, or a member of the black-bloc fighting the front lines in Quebec City, this book is a must read. Klein takes aim at the brand phenomenon by dividing her book into four effective parts; NO SPACE, NO CHOICE, NO JOBS, and NO LOGO, going deep into the brief, yet storied history of the brand phenomenon, telling us why “superbrand” corporations dominate our economy today. Klein has basically taken everything you need to know about the anti-corporate movement, sprinkled it with some personal experience and great writing style, and has jammed it into one book that needs to be read by anyone even slightly concerned with the growing dominance of today’s Multinational Corporations. While the book is quite lengthy and tends to get quite extensive in terms of detail, her anecdotal use is magnificent. The use of superbrand corporations in those anecdotes, such as McDonalds, Wal-Mart and Nike will keep the average reader interested, instead of the theory x/theory y business which I tend to find quite tedious to read. It will be well worth it to invest your time in reading this book.
Date published: 2013-10-24
Rated 5 out of 5 by from Our society! A shocking book that proves its point with facts, not simple opinion.
Date published: 2013-10-24
Rated 5 out of 5 by from Leaves you craving even more I must say, Naiomi Klein wrote one of the most interesting books I have ever read. Not only did No Logo captivate my imagination, it has turned me onto a minor in Globalization Studies. I want to thank her for producing such an informative and well researched product. If only there were others like it...now there is nothing to read!
Date published: 2013-10-24
Rated 4 out of 5 by from Marketing Cool “You might not see things yet on the surface, but underground it’s already on fire.” This quote is the first indication of how Naomi Klein chooses to approach her issues in her book entitled, No Logo: Taking Aim at the Brand Bullies. Labour rights, censorship, education and how industry brand names like Nike, Gap, and many others effect them. Klein voices political, public and personal opinion on international business and brand name products. The book is organized in four sections each focusing on particular institutions that brand names affect. Subtitles; comparison graphs, and pictures that appeal to its readers.Klein observes the schools and universities and reveals that they too have been affected by branding. Textbooks, lunch menus, vending machines, washroom stalls, benches, wherever, brand names are posted bold and clear. No Logo: Taking aim at the Brand Bullies is a book that I highly recommend. I feel that the book does an excellent job in getting peoples attention and to look at international businesses and brand name products, to look at things from a different perspective
Date published: 2013-10-24
Rated 4 out of 5 by from A Good,and Timely, Overview This book is an effective overview of the issue of globalization-commercialization. Klein has done her homework, is fairly objective, and makes an interesting point ignored by some reviewers:globalization and multinationals, she writes, have been present for decades. What has aided the anti-globalisation movement is the thawing of the cold war, when adverse criticism of corporations and the "capitalist" system was considered suspect, even subversive (i.e. communist)."No Logo" sheds light on such phenomena as the Take Back the Streets movement in Britain and the continent, the McLibel case in England, and the fight against Royal Dutch/Shell in Nigeria. Klein explains that, in targeting Shell, protesters missed the fact that other multinationals were as equally expoitative in Nigeria. This book should be read by those wishing to inform themselves upon a very important (though sometimes misguided and naive) movement.
Date published: 2013-10-24
Rated 5 out of 5 by from No Logo..No Bull If you are studying marketing, social studies, advertising, are an activist or just plain interested in consumerism this book is for you. I never used a highlighter so much on all the excellent points and facts Naiomi brings up. This is the kind of book that should be required reading in every school. It is a definate eye-opener, you'll never look at a brand name in the same way again. Brilliant work!
Date published: 2013-10-24
Rated 5 out of 5 by from no logo takes aim and hits If one wants an accurate depiction of how major corporations are infringing on our rights and lives, not to mention commiting wage slavery and at times genocide in the third world they should read No Logo: taking aim at the brand name bullies. This book provides creative ways being used to fight sweatshops, and corporate rule as well as raising awareness on the subject. Written by Canadian Naomi Klein, the book was an international best seller. A must read.
Date published: 2013-10-24
Rated 4 out of 5 by from Yes, the lefties have a point... My politics are more along the lines of Ralph Klein than Naomi Klein, never-the-less I quite enjoyed this book. Why anyone would want to dress as a walking bill-board has always puzzled me. I will never march in the streets over the WTO, but I certainly will be more selective over whose products I buy.
Date published: 2013-10-24
Rated 5 out of 5 by from Quick, Entertaining, REAL. My copy has a 3-person wait list. Invest the $20 and buy your own!!! Couldn't make it to Seattle for the protests? Wondering why there's a Starbuck's/Walmart/McDonalds on every corner? This book goes beyond the usual "Nike uses sweatshop labour" tirade and provides heaps of useful, interesting and relevant information on all those big multi-nationals we love to hate. A must-read for every "informed" consumer, suburban-activist and global citizen. Written in a straight-forward, up-to-date and engaging manner, I couldn't put it down for days. My manager is now reading it - my best friend gets it next. This is the kind of book you'll want to talk about. And the kind of issue you'll want to do something about. -Kimberly
Date published: 2013-10-29
Rated 5 out of 5 by from Hard nosed journalism at its best In No Logo, Naomi Klein proves her ability as both author and journalist by providing an aboslutely stunning look into Canadian corporate society and the troubles within. Deep in the heart of it all is a sense of anger and passion, which serves to entertain and drive the reader to the end of the book. Klein goes right to the roots of modern social movements, policital disparity and economic domination. This is a definite must read for those interested in the inner workings of civil society.
Date published: 2013-10-29
Rated 4 out of 5 by from future of protest politics No Logo leads one to speculate on the future of protest politics. The thesis is that "as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting the transnational corporations...". Klein squarely focuses on the anti-democratic TNC financial goals and objectives for the problems that globalization causes. This is where she misses something. The problems "created by globalization" have been around long before the 1980's and perhaps related more to local corruption, labor laws and regional disparities than globalization and TNCs. The financial agenda of TNCs and individual consumers will survive because we care primarily about our personal financial status, without much regard for the local economy, let alone third world humanitarianism or economics. Unless the consumers and the profitability of TNC slows or stops, these companies will continue to evoke their power an influence on the global economy. The future tactics of protest groups must include greater exposure and education through the inter-net, print, and televised mass media reporting. Those opposed to the world's state of globalism must focus on the root of the problem, consumerism and economics.
Date published: 2013-10-24
Rated 5 out of 5 by from No Logos: Taking Aim At the Brand Bullies "No Logo" is a pioneer in literature aimed at bringing the reality of large corporate assault, on a drowning small business community, to the minds of a blind and unquestioning logo obssessed population. Anyone wanting to refrain from supporting these Goliath type businesses must read this book!!!! May David and all small businesses reign supreme
Date published: 2013-10-24
Rated 4 out of 5 by from Ad Life Naomi Klein deals with the world of advertising and the corporate infiltration of 20th (and 21st) Century culture. The bad guys are out there and they are raking in the big bucks and it is at the expense of a free and varied culture. Reading this book should open your eyes to what is going out there in media land and what is being done to you and your children.
Date published: 2013-10-24
Rated 4 out of 5 by from Lively, Interesting, Wrong The protests at the Seattle WTO meeting showed that there is a lot of steam to the anti-globalization movement. "No Logo" is an important book because it is the closest thing the protesters have to a manifesto. The writing style is quick and fluid, and Klein's research is impressive. But read it and weep - because the argument laid out over the course of the book is flat out wrong. Klein's book isn't really an assault on advertising - it's an assault on the market and capitalism as a whole. Cleverly, she has wrapped her attack in a packaging with which most people can sympathise - namely, the erosion of poublic space through corporate sponsorships and advertising. The logic doesn't hold up. In effect, her argument is that advertising begat "brands", which begat sweatshops which begat mass poverty in the third world. Left unexplored are the unexciting truths that sweatshops and mass poverty existed long before modern advertising and branding came into existence and that poverty in the third world usually has as much to do with local corruption as it does with first world exploitation. Read the book because it's an ambitious first book by a writer you will hear a lot from over the next decade. But unlike what some would have you believe - "The Truth Isn't in Here".
Date published: 2013-10-29
Rated 5 out of 5 by from Food for Thought (And there's enough for seconds!) No Logo is a whirlwind exploration of how everything in the world has become part of advertising. Naomi Klein shows how we've gone from hidden labels to those of Tommy Hilfiger, which are as big as the clothes themselves. Klein also reminds us of the price we pay for this new kind of world, whether it is increasing homoginization of culture or sweat shops or even just the extraordinary price tag logo-ed clothes can wear.
Date published: 2013-10-24
Rated 5 out of 5 by from DONT READ THIS REVIEW While this book first seems to be about omnipresent marketing campaigns and power wielded by the big brand name corporations, it is ultimately about power and politics. That is because behind the advertising, the sweatshops, the downsizing, etc. lie fundamental issues of power - who will control our mental environment? who really has the chance to exercise free speech? who will really determine what working conditions should be? Us? our governments? the workers? or those with the most money and the biggest megaphone - the brand name bullies? It has been said that a democracy can only function as intended if it has a well-educated (& well informed) citizenry. What Naomi Klein offers all of us is concise, well-thought out mini-education on how our power as consumer, workers and citizens has been usurped by the Nike's, Disney's and McDonald's - and how some of us are fighting back.
Date published: 2013-10-24
Rated 5 out of 5 by from Eye opener Excellent piece of work. People don't stop and think about certain things from day to day. Like...marketing strategies of the global brand names, and why are some large companies able to undercut other large companies buy so much, or how much rope can a company acquire before it hangs itself. Namoi explores these thoughts. Insightfull work that could only be produced by an information age mind.
Date published: 2013-10-24
Rated 4 out of 5 by from A must read! Anyone who is tired of the their closets filling with clothes manufactured in far off places or watching our hometowns become littered with billboards and mega-malls. Find out the dark hidden secrets behind our beloved swoosh and true face beneath Mickey's mask. This book is a definate read for all consumers.
Date published: 2013-10-24

– More About This Product –

No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Format: Trade Paperback

Dimensions: 512 pages, 8.99 × 7.01 × 1.1 in

Published: December 5, 2000

Publisher: Knopf Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0676972829

ISBN - 13: 9780676972825

Read from the Book

NEW BRANDED WORLD As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? — David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man , 1963 The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products. Until that time, although it was understood in the corporate world that bolstering one''s brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things : This is the proposition that the basic and irreversible function of an industrial economy is the maki
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Table of Contents

Acknowledgments
Introduction: A Web of Brands

NO SPACE
One -- New Branded World
Two -- The Brand Expands: How the Logo Grabbed Centre Stage
Three -- Alt.Everything: The Youth Market and the Marketing of Cool
Four -- The Branding of Learning: Ads in Schools and Universities
Five -- Patriarchy Gets Funky: The Triumph of Identity Marketing

NO CHOICE
Six -- Brand Bombing: Franchises in the Age of the Superbrand
Seven -- Mergers and Synergy: The Creation of Commercial Utopias
Eight -- Corporate Censorship: Barricading the Branded Village

NO JOBS
Nine -- The Discarded Factory: Degraded Production in the Age of the Superbrand
Ten -- Threats and Temps; From Working for Nothing to "Free Agent Nation"
Eleven -- Breeding Disloyalty: What Goes Around, Comes Around

NO LOGO
Twelve -- Culture Jamming: Ads Under Attack
Thirteen -- Reclaim the Streets
Fourteen -- Bad Mood Rising: The New Anticorporate Activism
Fifteen -- The Brand Boomerang: The Tactics of Brand-Based Campaigns
Sixteen -- A Tale of Three Logos: The Swoosh, the Shell and the Arches
Seventeen -- Local Foreign Policy: Students and Communities Join the Fray
Eighteen -- Beyond the Brand: The Limits of Brand-Based Politics

Conclusion -- Consumerism Versus Citizenship: The Fight for the Global Commons

Notes
Appendix
Reading List
Photo Credits
Index

From the Publisher

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

From the Jacket

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book


"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."—GQ

"Articulate, entertaining and illuminating."
—The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
—The New York Times Book Review

"Positively seethes with intelligent anger."
—The Observer

“Powerful and passionate.”
– National Post

“[This book is] a call for critical thinking.”
—Toronto Star

“A movement bible.”
—The New York Times

“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
—Eye Weekly (Toronto)

About the Author

Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.

Editorial Reviews

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book


"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo''s message is entirely engrossing and emphatic."—GQ

"Articulate, entertaining and illuminating."
—The Globe and Mail

"Klein''s [writing] is as seductive as the ad campaigns she dissects."
—The New York Times Book Review

"Positively seethes with intelligent anger."
—The Observer

“Powerful and passionate.”
– National Post

“[This book is] a call for critical thinking.”
—Toronto Star

“A movement bible.”
—The New York Times

“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
—Eye Weekly (Toronto)
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