Numbersense: How to Use Big Data to Your Advantage

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Numbersense: How to Use Big Data to Your Advantage

by Kaiser Fung

McGraw-Hill Education | July 11, 2013 | Hardcover

Not yet rated | write a review

How to make simple sense of complex statistics--from the author of Numbers Rule Your World

We live in a world of Big Data--and it''s getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.

Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.

The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.

In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data "experts"--and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important questions, such as:

  • How does the college ranking system really work?
  • Can an obesity measure solve America''s biggest healthcare crisis?
  • Should you trust current unemployment data issued by the government?
  • How do you improve your fantasy sports team?
  • Should you worry about businesses that track your data?

    Don''t take for granted statements made in the media, by our leaders, or even by your best friend. We''re on information overload today, and there''s a lot of bad information out there.

    Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn''t work. You won''t come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you''ll trust the mental alarm that goes off in your head when something just doesn''t seem to add up.

    Praise for Numbersense

    "Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!"
    Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College

    "Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now."
    Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0

    "Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning."
    John Sall, Executive Vice President, SAS Institute

    "Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense."
    Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics

    "I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!"
    Tom Peters, author of In Search of Excellence

Format: Hardcover

Dimensions: 8.4 × 6.6 × 0.9 in

Published: July 11, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0071799664

ISBN - 13: 9780071799669

Found in: Statistics

save 37%

  • In stock online

$16.46  ea

Online Price

$24.95 List Price

or, Used from $7.15

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Numbersense: How to Use Big Data to Your Advantage

by Kaiser Fung

Format: Hardcover

Dimensions: 8.4 × 6.6 × 0.9 in

Published: July 11, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0071799664

ISBN - 13: 9780071799669

From the Publisher

How to make simple sense of complex statistics--from the author of Numbers Rule Your World

We live in a world of Big Data--and it''s getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.

Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.

The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.

In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data "experts"--and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important questions, such as:

  • How does the college ranking system really work?
  • Can an obesity measure solve America''s biggest healthcare crisis?
  • Should you trust current unemployment data issued by the government?
  • How do you improve your fantasy sports team?
  • Should you worry about businesses that track your data?

    Don''t take for granted statements made in the media, by our leaders, or even by your best friend. We''re on information overload today, and there''s a lot of bad information out there.

    Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn''t work. You won''t come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you''ll trust the mental alarm that goes off in your head when something just doesn''t seem to add up.

    Praise for Numbersense

    "Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!"
    Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College

    "Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now."
    Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0

    "Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning."
    John Sall, Executive Vice President, SAS Institute

    "Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense."
    Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics

    "I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!"
    Tom Peters, author of In Search of Excellence

About the Author

KAISER FUNG is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. He is an adjunct professor at New York University teaching practical statistics. He is the creator of the popular Junk Charts blog and the author of the acclaimed Numbers Rule Your World.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart