How to make simple sense of complex statistics--from the author
of Numbers Rule Your World
We live in a world of Big Data--and it's getting bigger every
day. Virtually every choice we make hinges on how someone generates
data . . . and how someone else interprets it--whether we realize
it or not.
Where do you send your child for the best education? Big Data.
Which airline should you choose to ensure a timely arrival? Big
Data. Who will you vote for in the next election? Big Data.
The problem is, the more data we have, the more difficult it is
to interpret it. From world leaders to average citizens, everyone
is prone to making critical decisions based on poor data
In Numbersense, expert statistician Kaiser Fung
explains when you should accept the conclusions of the Big Data
"experts"--and when you should say, "Wait . . . what?" He delves
deeply into a wide range of topics, offering the answers to
important questions, such as:
- How does the college ranking system really work?
- Can an obesity measure solve America's biggest healthcare
- Should you trust current unemployment data issued by the
- How do you improve your fantasy sports team?
- Should you worry about businesses that track your data?
Don't take for granted statements made in the media, by our
leaders, or even by your best friend. We're on information overload
today, and there's a lot of bad information out there.
Numbersense gives you the insight into how Big Data
interpretation works--and how it too often doesn't work. You won't
come away with the skills of a professional statistician. But you
will have a keen understanding of the data traps even the best
statisticians can fall into, and you'll trust the mental alarm that
goes off in your head when something just doesn't seem to add
Praise for Numbersense
"Numbersense correctly puts the emphasis not on the
size of big data, but on the analysis of it. Lots of fun stories,
plenty of lessons learned-in short, a great way to acquire your own
sense of numbers!"
Thomas H. Davenport, coauthor of Competing on
Analytics and President's Distinguished Professor of IT and
Management, Babson College
"Kaiser's accessible business book will blow your mind like no
other. You'll be smarter, and you won't even realize it. Buy. It.
Avinash Kaushik, Digital Marketing Evangelist, Google, and
author, Web Analytics 2.0
"Each story in Numbersense goes deep into what you have
to think about before you trust the numbers. Kaiser Fung ably
demonstrates that it takes skill and resourcefulness to make the
numbers confess their meaning."
John Sall, Executive Vice President, SAS
"Kaiser Fung breaks the bad news-a ton more data is no
panacea-but then has got your back, revealing the pitfalls of
analysis with stimulating stories from the front lines of business,
politics, health care, government, and education. The remedy isn't
an advanced degree, nor is it common sense. You need
Eric Siegel, founder, Predictive Analytics World, and
author, Predictive Analytics
"I laughed my way through this superb-useful-fun book and
learned and relearned a lot. Highly recommended!"
Tom Peters, author of In Search of