One Dish Wonder: A Simple Recipe to Manage Communication Risks

by Juat M. Koh

We Green Solutions | March 7, 2014 | Kobo Edition (eBook) |

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Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome that can make or break our business success. An ill-considered management response to a crisis situation, an inappropriate campaign tagline or poor governance are all causes for bad communication consequences.
Understanding communication risks and managing communication outcomes are key organisational functions that a leader can no longer overlook on both traditional and social media platforms.
How then do we plan our message, organise our marketing and manage our operations to protect corporate reputation and achieve results?
Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. It is a simple recipe to get your 3Ms right - message, marketing and management - so that you can convincingly connect with the people that matters most, and effectively bolster your organisation's performance. An indispensable guide for anyone in business.

Format: Kobo Edition (eBook)

Published: March 7, 2014

Publisher: We Green Solutions

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 9810879083

ISBN - 13: 9789810879082

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One Dish Wonder: A Simple Recipe to Manage Communication Risks

One Dish Wonder: A Simple Recipe to Manage Communication Risks

by Juat M. Koh

Format: Kobo Edition (eBook)

Published: March 7, 2014

Publisher: We Green Solutions

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 9810879083

ISBN - 13: 9789810879082

From the Publisher

Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome that can make or break our business success. An ill-considered management response to a crisis situation, an inappropriate campaign tagline or poor governance are all causes for bad communication consequences.
Understanding communication risks and managing communication outcomes are key organisational functions that a leader can no longer overlook on both traditional and social media platforms.
How then do we plan our message, organise our marketing and manage our operations to protect corporate reputation and achieve results?
Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. It is a simple recipe to get your 3Ms right - message, marketing and management - so that you can convincingly connect with the people that matters most, and effectively bolster your organisation's performance. An indispensable guide for anyone in business.

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