Overpromise And Overdeliver

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Overpromise And Overdeliver

by Rick Barrera

Portfolio | May 5, 2009 | Hardcover |

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The Wall Street Journal and BusinessWeek bestseller?fully revised and updated

The old clich? is that smart companies underpromise and overdeliver. But in today?s crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn?t through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in?and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Format: Hardcover

Dimensions: 240 Pages, 6.3 × 9.06 × 0.79 in

Published: May 5, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591842689

ISBN - 13: 9781591842682

Found in: Marketing and Sales
Appropriate for ages: 18 - 18

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Overpromise And Overdeliver

Overpromise And Overdeliver

by Rick Barrera

Format: Hardcover

Dimensions: 240 Pages, 6.3 × 9.06 × 0.79 in

Published: May 5, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591842689

ISBN - 13: 9781591842682

From the Publisher

The Wall Street Journal and BusinessWeek bestseller?fully revised and updated

The old clich? is that smart companies underpromise and overdeliver. But in today?s crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn?t through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in?and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

About the Author

Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling and Non-Manipulative Selling.

Appropriate for ages: 18 - 18

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