Plate to Pixel: Digital Food Photography and Styling

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Plate to Pixel: Digital Food Photography and Styling

by Helene Dujardin

Wiley | May 3, 2011 | Trade Paperback

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Tips and techniques for making food look good-before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You'll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

Format: Trade Paperback

Dimensions: 288 Pages, 7.09 × 9.06 × 0.39 in

Published: May 3, 2011

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470932139

ISBN - 13: 9780470932131

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– More About This Product –

Plate to Pixel: Digital Food Photography and Styling

Plate to Pixel: Digital Food Photography and Styling

by Helene Dujardin

Format: Trade Paperback

Dimensions: 288 Pages, 7.09 × 9.06 × 0.39 in

Published: May 3, 2011

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470932139

ISBN - 13: 9780470932131

About the Book

Feast on these great recipes for mouthwatering food photos

Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages.

Photographing food is an art. Develop your food photography skills with these techniques.

Discover how to use natural light to capture stunning images

Learn how to work with your camera modes and settings

See how to fine-tune exposure

Discover how to compose the most appetizing photo

Tell your story with light

Add pizzazz with herbs, sauces, and easy styling techniques

Learn trade secrets for photographing items such as ice cream and stews

Develop an after-capture workflow process to improve your food photos

Table of Contents

About the Author. Introduction. Chapter One: Photography Basics. Light is Everything. Camera Schmamera. Know the Basics. Make Quality Decisions. Get the Look. Chapter Two: Camera Settings and Modes. Exposure. Aperture. Shutter Speed. ISO. Finding Balance. Metering. White Balance. Camera Modes. Auto Mode. Manual Mode. Aperture Priority. Shutter Priority. Chapter Three: Natural Light Photography. Hard Light vs Soft Light. Hard Light. Soft Light. Diffuse and Reflect. Diffusers. Reflectors. Options for Diffusing and Reflecting. Natural Light Sources. Outdoor Light. Window Light. Light As Story Teller. Finding Direction. Front Light. Back Light. Side Light. Chapter Four: Artifi cial Light Photography. Lighting Gear. Studio Kit. Lights. Umbrellas. Scrims. Equipment Setups. Studio Lights and Umbrellas. Diffuse with Scrims. Built-In-Camera Flash. Remote Flash. Remote Flash Settings. Not-So-Remote Flash. Radio Waves. Radio Triggers. Free Standing Light & Soft Boxes. Free Standing Lights & Bulbs. Soft Boxes. Chapter Five: Composition. Subject Placement. Off-Center. Centered. Rule of Thirds. Focus. Depth of Field. Perspective. Angle. Eye-Level. Overhead. Three Quarters. Chapter Six: Setting Up for Capture. Establish a Photography Work Area. Location. Accessibility. Plan the Shot. Explore your Recipe. Look at the Menu. Pick Garnishes. Create a Scene. Feature the Dish. Props. Backgrounds. Surfaces and Linens. Use Height and Color to Accentuate and Complement. Heights. Colors. Shoo
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From the Publisher

Tips and techniques for making food look good-before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You'll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

From the Jacket

Feast on these great recipes for mouthwatering food photos

Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you''ll devour the information in these pages.

Photographing food is an art. Develop your food photography skills with these techniques.

  • Discover how to use natural light to capture stunning images

  • Learn how to work with your camera modes and settings

  • See how to fine-tune exposure

  • Discover how to compose the most appetizing photo

  • Tell your story with light

  • Add pizzazz with herbs, sauces, and easy styling techniques

  • Learn trade secrets for photographing items such as ice cream and stews

  • Develop an after-capture workflow process to improve your food photos

About the Author

Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.
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