Pop!: Create The Perfect Pitch, Title, And Tagline For Anything

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Pop!: Create The Perfect Pitch, Title, And Tagline For Anything

by Sam Horn

Penguin USA | February 3, 2009 | Trade Paperback |

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

Format: Trade Paperback

Dimensions: 256 Pages, 5.51 × 8.27 × 0.39 in

Published: February 3, 2009

Publisher: Penguin USA

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0399533613

ISBN - 13: 9780399533617

Found in: Marketing and Sales
Appropriate for ages: 18 - 18

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– More About This Product –

Pop!: Create The Perfect Pitch, Title, And Tagline For Anything

Pop!: Create The Perfect Pitch, Title, And Tagline For Anything

by Sam Horn

Format: Trade Paperback

Dimensions: 256 Pages, 5.51 × 8.27 × 0.39 in

Published: February 3, 2009

Publisher: Penguin USA

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0399533613

ISBN - 13: 9780399533617

From the Publisher

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

About the Author

Sam Horn is a successful business consultant, keynote speaker, training workshop, leader, and author of business communication books. Her corporate clients include NASA, Hewlett-Packard, Four Seasons Resorts, Holland America Cruise Lines, and Kaiser Permanente.

Editorial Reviews

?A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.?
?Ken Blanchard, co-author of The Secret and The One Minute Manager

?If you?re looking for success that will take you to the moon, POP! is the rocket ship that will get you there.?
?Jeffrey Gitomer, author of The Little Red Book of Selling

?Filled with practical methods for making your message outstanding and unforgettable. Please don?t read it unless you are prepared to cope with success, now!?
?Michael J. Gelb, author of How to Think Like Leonardo da Vinci

Appropriate for ages: 18 - 18

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