Format: Trade Paperback
Dimensions: 784 Pages, 10.63 × 7.09 × 0.79 in
Published: April 1, 1993
Publisher: Oxford University Press
The following ISBNs are associated with this title:
ISBN - 10: 0195073088
ISBN - 13: 9780195073089
Table of Contents
INTRODUCTION ADVERTISING Women Modart: Woman''s Attractiveness: The Power that Moves the World (1918) Listerine: Often a Bridesmaid but Never a Bride (1923) Tiparillo: Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968) NOW Legal Defense and Education Fund: "When I Grow Up, I''m Going to Be a Judge, or a Senator or Maybe President" (1980) Mary Ann Restivo: "I Know She''s a Very Important Person" (1987) Wrangler: A Western Original Wears a Western Original (1990) U.S. Army: There''s Something about a Soldier (1990) National Women''s Political Caucus: What If? (1991) Nike: Remember PE Class? (1992) American Express Company: Buy What You Want to Buy (1991) Men White Owl: "We Smash ''Em Hard" (1918) Listerine: Case #099 B (1928) Charles Atlas: How Joe''s Body Brought Him Fame instead of Shame (1944) Joe Weider: The End of the Skinny Body (1973) Future Homemakers of America: When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978) Paco Rabanne: "Hello?" "How''s the Great American Novel Going?" (1982) Aramis: An American Hero (1986) Calvin Klein: Obsession for Men (1989) Oaktree: In This world of Total Confusion (1992) Nike: When You''re Old, and Tired, and Suspicious Anxieties (1992) Resinol Soap: The Girl with the Clear Skin Wins (1916) Book of Etiquette: Again She Orders--"A Chicken Salad, Please" (1921) Symphony Press: Shy Person''s Guide to a Successful Love Life! (1983) LifeStyles: LifeStyles Introduces the Strongest Condom Made in America (1987) In
From the Publisher
Used for nearly two decades in schools nation-wide, this unique anthology offers provocative examples of successful, influential American writing drawn from advertising, the press, popular magazines, bestsellers, classics, film and television, suiting a variety of classroom purposes--topics for lively class discussions, practical models for student composition, and imaginative texts for literary study. The fifth edition places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections by a diversity of authors, both within and outside the established literary canon. New to this edition are essays by John Updike, Frederick Douglass, Harriet Jacobs, E.B. White, Maxine Hong Kingston, Walker Percy, Lewis Thomas, Annie Dillard and June Jordan, as well as short stories by Nathaniel Hawthorne, Charlotte Perkins Gilman, Raymond Carver, and Amy Tan, giving teachers a wider range of both fiction and nonfiction to work with. In response to requests for more material encouraging issue-oriented expository writing, the Fifth Edition expands the Press and Magazine sections to include a generous sampling of contemporary essays and articles on such topics as abortion, AIDS, censorship, "politically correct" speech codes, racism, feminism, the canon controversy, and multiculturalism. The popular Advertising section, a proven tool for teaching rhetorical and argumentative strategies, now includes many new advertisements and essays providing in-depth discussion of familiar ads and related campaigns. Of special interest is a large cluster of short selections on the obscenity controversy surrounding the rap group "2 Live Crew" designed to stimulate classroom discussion and encourage students to develop argumentative essays more effectively. As always, every selection is connected either stylistically or thematically with one or more of the other selections, and an expanded "Table of Linked Selections" follows the "Rhetorical Table of Contents". This feature encourages readers to discover the different ways the same subject can be treated by different writers or by different media--for example, how staff writers for Time and Newsweek each handled the space shuttle disaster in January 1986, how a major author like Stephen Crane used his personal experience of a disaster at sea to write both a newspaper report and a classic American short story, or how Ernest Hemingway''s famous short story, "Soldier''s Home," was transformed into a film script. Current and comprehensive, Popular Writing in America offers a unique method of teaching composition, one that appeals to students and teachers alike.
About the Author
Donald McQuade is at University of California, Berkeley. Robert Atwan is at Seton Hall University.
"Well structured use of advertising issues."--Cassandra Reese, E.W. Scripps School of Journalism