PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

by Brian Solis, Brian Solis, Deirdre K. Breakenridge

Pearson Education | October 29, 2012 | Kobo Edition (eBook)

Not yet rated | write a review

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

 

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377825

ISBN - 13: 9780131377820

save
0%

Available for download Hurry, only 0 left! Not yet released

$2.05  ea

Online Price

$2.05 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

by Brian Solis, Brian Solis, Deirdre K. Breakenridge, Deirdre K. Breakenridge

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377825

ISBN - 13: 9780131377820

From the Publisher

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

 

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart