PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre K. Breakenridge

Pearson Education | October 29, 2012 | Kobo Edition (eBook)

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This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377698

ISBN - 13: 9780131377691

Found in: Public Relations

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PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre K. Breakenridge

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377698

ISBN - 13: 9780131377691

From the Publisher

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

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