The Power Of Habit: Why We Do What We Do In Life And Business

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The Power Of Habit: Why We Do What We Do In Life And Business

by Charles Duhigg

Doubleday Canada | February 28, 2012 | Hardcover |

4.25 out of 5 rating. 4 Reviews
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Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
 
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it''s the right one, can have staggering effects.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

Format: Hardcover

Dimensions: 400 Pages, 6.3 × 9.45 × 0.79 in

Published: February 28, 2012

Publisher: Doubleday Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0385669747

ISBN - 13: 9780385669740

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– More About This Product –

The Power Of Habit: Why We Do What We Do In Life And Business

by Charles Duhigg

Format: Hardcover

Dimensions: 400 Pages, 6.3 × 9.45 × 0.79 in

Published: February 28, 2012

Publisher: Doubleday Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0385669747

ISBN - 13: 9780385669740

Read from the Book

How Habits Work I. In the fall of 1993, a man who would upend much of what we know about habits walked into a laboratory in San Diego for a scheduled appointment. He was elderly, a shade over six feet tall, and neatly dressed in a blue button-down shirt. His thick white hair would have inspired envy at any fiftieth high school reunion. Arthritis caused him to limp slightly as he paced the laboratory''s hallways, and he held his wife''s hand, walking slowly, as if unsure about what each new step would bring. About a year earlier, Eugene Pauly, or "E.P." as he would come to be known in medical literature, had been at home in Playa del Rey, preparing for dinner, when his wife mentioned that their son, Michael, was coming over. "Who''s Michael?" Eugene asked. "Your child," said his wife, Beverly. "You know, the one we raised?" Eugene looked at her blankly. "Who is that?" he asked. The next day, Eugene started vomiting and writhing with stomach cramps. Within twenty-four hours, his dehydration was so pronounced that a panicked Beverly took him to the emergency room. His temperature started rising, hitting 105 degrees as he sweated a yellow halo of perspiration onto the hospital''s sheets. He became delirious, then violent, yelling and pushing when nurses tried to insert an IV into his arm. Only after sedation was a physician able to slide a long needle between two vertebra in the small of his back and extract a few drops of cerebrospinal fluid. The doctor performing the procedure
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From the Publisher

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
 
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it''s the right one, can have staggering effects.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

About the Author

CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the George Polk and National Academies of Science awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to NPR, This American Life, and Frontline. A gradaute of Harvard Business School and Yale College, he lives in Brooklyn with his wife and their two children.

Editorial Reviews

Amazon.com - Best 100 Books of 2012 Amazon.ca - Best 100 Books of 2012 “ The Power of Habit is an enjoyable book, and readers will find useful advice about how to change at least some of their bad habits — even if they want to keep their salt.” — The New York Times (editor’s choice)   “Reading the quirky anecdotes and the whizbang science of it all becomes habit-forming in itself. Cue: see cover. Routine: read book. Reward: Fully comprehend the art of manipulation.” — Bloomberg Businessweek “[A]bsolutely fascinating . . . Really juicy, fascinating, sometimes confounding stuff here.” — Wired   “Fascinating.” — The Wall Street Journal   “Duhigg has a knack for distilling laboratory findings into accessible language. . . . The Power of Habit is a fascinating read.” — The Daily Beast “Duhigg makes everything accessible and useable for habit-makers and habit-breakers alike. Much like a handful of potato chips, in fact, this book is hard to resist.” —The Nashville Ledger “ The Power of Habit is a good and educational read. . . . Duhigg doesn''t preach, rather he invites you to learn—a much better approach.” —Fortune   “Duhigg''s writing is easy to consume and is sure to make you laugh. You''ll forget that this non-fiction book has as many stats as your college psych textbook.” —Huffington
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