Dimensions: 486 pages, 9.28 × 6.26 × 1.23 in
Published: November 8, 1995
Publisher: University Press of America
The following ISBNs are associated with this title:
ISBN - 10: 0761800859
ISBN - 13: 9780761800859
From the Publisher
This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.
Among its 40 contributors are some of the most respected public affairs practitioners in the U.S. They have done their work exhaustively and well.