Public Relations: A Value Driven Approach, Books A La Carte Plus Mycommunicationlab With Etext…

by Charles Marsh, David W. Guth

Pearson Education | June 1, 2011 | Other

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Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.

 

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MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition

 

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

Format: Other

Dimensions: 9.1 × 7.2 × 0.8 in

Published: June 1, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205223214

ISBN - 13: 9780205223213

Found in: Public Relations

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– More About This Product –

Public Relations: A Value Driven Approach, Books A La Carte Plus Mycommunicationlab With Etext…

by Charles Marsh, David W. Guth

Format: Other

Dimensions: 9.1 × 7.2 × 0.8 in

Published: June 1, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205223214

ISBN - 13: 9780205223213

Table of Contents

Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions.   Preface   About the Authors   CHAPTER 1: What Is Public Relations? Public Relations: Everywhere You Look Marrying Theory and Practice The Public Relations Process The Role of Values in Public Relations Values-Driven Public Relations Memo from the Field: Gary McCormick, HGTV   CHAPTER 2: Jobs in Public Relations Jobs in Public Relations: An Overview Public Relations Activities and Duties Where the Jobs Are The Best Part of Public Relations Jobs Memo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations   CHAPTER 3: A Brief History of Public Relations Why History Is Important to You Premodern Public Relations The Seedbed Years War and Propaganda The Postwar Boom The Information Age The New Millennium Memo from the Field: Edward M. Block   CHAPTER 4: The Publics in Public Relations What Is a Public? The Publics in Public Relations What Do We Need to Know about Each Public? The Traditional Publics in Public Relations Memo from the Field: David A. Narsavage, The Friday Group   CHAPTER 5: Communication Theory and Public Opinion The Power of Public Opinion A Communication Model Mass Communication Theories Motivation Persuasion and Public Opinion Memo from the Field: Jane Hazel, Health Canada   CHAPTER 6: Ethics and Social Responsibility in Public Relations What Are Ethics? Objectivity versus Adv
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From the Publisher

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.

 

This Package Contains:

MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition

 

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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