Dimensions: 9.1 × 7.2 × 0.8 in
Published: June 1, 2011
Publisher: Pearson Education
The following ISBNs are associated with this title:
ISBN - 10: 0205223214
ISBN - 13: 9780205223213
Table of Contents
Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions. Preface About the Authors CHAPTER 1: What Is Public Relations? Public Relations: Everywhere You Look Marrying Theory and Practice The Public Relations Process The Role of Values in Public Relations Values-Driven Public Relations Memo from the Field: Gary McCormick, HGTV CHAPTER 2: Jobs in Public Relations Jobs in Public Relations: An Overview Public Relations Activities and Duties Where the Jobs Are The Best Part of Public Relations Jobs Memo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations CHAPTER 3: A Brief History of Public Relations Why History Is Important to You Premodern Public Relations The Seedbed Years War and Propaganda The Postwar Boom The Information Age The New Millennium Memo from the Field: Edward M. Block CHAPTER 4: The Publics in Public Relations What Is a Public? The Publics in Public Relations What Do We Need to Know about Each Public? The Traditional Publics in Public Relations Memo from the Field: David A. Narsavage, The Friday Group CHAPTER 5: Communication Theory and Public Opinion The Power of Public Opinion A Communication Model Mass Communication Theories Motivation Persuasion and Public Opinion Memo from the Field: Jane Hazel, Health Canada CHAPTER 6: Ethics and Social Responsibility in Public Relations What Are Ethics? Objectivity versus Adv
From the Publisher
Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.
This Package Contains:
MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.