Public Relations: A Values-Driven Approach, Books a la Carte Edition

by Charles Marsh, David W. Guth

Pearson Education | May 31, 2011 | Loose Leaf |

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This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students-this format costs significantly less than a new textbook.

 

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

Format: Loose Leaf

Dimensions: 592 Pages, 7.09 × 8.66 × 0.79 in

Published: May 31, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205223206

ISBN - 13: 9780205223206

Found in: Public Relations

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Public Relations: A Values-Driven Approach, Books a la Carte Edition

Public Relations: A Values-Driven Approach, Books a la Carte Edition

by Charles Marsh, David W. Guth

Format: Loose Leaf

Dimensions: 592 Pages, 7.09 × 8.66 × 0.79 in

Published: May 31, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205223206

ISBN - 13: 9780205223206

Table of Contents

Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions.   Preface   About the Authors   CHAPTER 1: What Is Public Relations? Public Relations: Everywhere You Look Marrying Theory and Practice The Public Relations Process The Role of Values in Public Relations Values-Driven Public Relations Memo from the Field: Gary McCormick, HGTV   CHAPTER 2: Jobs in Public Relations Jobs in Public Relations: An Overview Public Relations Activities and Duties Where the Jobs Are The Best Part of Public Relations Jobs Memo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations   CHAPTER 3: A Brief History of Public Relations Why History Is Important to You Premodern Public Relations The Seedbed Years War and Propaganda The Postwar Boom The Information Age The New Millennium Memo from the Field: Edward M. Block   CHAPTER 4: The Publics in Public Relations What Is a Public? The Publics in Public Relations What Do We Need to Know about Each Public? The Traditional Publics in Public Relations Memo from the Field: David A. Narsavage, The Friday Group   CHAPTER 5: Communication Theory and Public Opinion The Power of Public Opinion A Communication Model Mass Communication Theories Motivation Persuasion and Public Opinion Memo from the Field: Jane Hazel, Health Canada   CHAPTER 6: Ethics and Social Responsibility in Public Relations What Are Ethics? Objectivity versus Adv
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From the Publisher

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students-this format costs significantly less than a new textbook.

 

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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