Public Relations: An Introduction

by Shirley Harrison

Intl Thomson Business Press | March 23, 2000 | Trade Paperback

Not yet rated | write a review
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

Format: Trade Paperback

Dimensions: 224 pages, 9.5 × 7.4 × 0.4 in

Published: March 23, 2000

Publisher: Intl Thomson Business Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1861525478

ISBN - 13: 9781861525475

save
5%

Out of stock Sorry, this item has sold out and may be re-stocked in the future. Not yet released

$55.95  ea

Online Price

$55.95 List Price

Cart

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

Public Relations: An Introduction

by Shirley Harrison

Format: Trade Paperback

Dimensions: 224 pages, 9.5 × 7.4 × 0.4 in

Published: March 23, 2000

Publisher: Intl Thomson Business Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1861525478

ISBN - 13: 9781861525475

Table of Contents

1. Public Relations: What Is It and Why Do We Use It? 2. Getting from There to Here. 3. The Theoretical Framework. 4. Planning for Results. 5. Corporate Public Relations. 6. Crisis Public Relations. 7. Internal Communications. 8. Community Relations and Sponsorship. 9. Specialist Public Relations. 10. Where Do We Go from Here? Appendices. Bibliography. Index.

From the Publisher

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

From Our Editors

Shirley Harrison provides this perfect introduction to public relations for those hoping to understand how and why it works. Accessible, authoritative and comprehensive, Public Relations: An Introduction, 2nd Edition is more than just a how-to guide, it fully explains the essential frameworks and developments in public relations theory and practice.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart