Public Relations Campaign Strategies: Planning For Implementation

by Robert Kendall

Pearson Education | January 7, 1997 | Trade Paperback

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Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

Format: Trade Paperback

Dimensions: 464 pages, 9 × 7.2 × 1.4 in

Published: January 7, 1997

Publisher: Pearson Education

The following ISBNs are associated with this title:

ISBN - 10: 0673996921

ISBN - 13: 9780673996923

Found in: Entertainment, Public Relations

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– More About This Product –

Public Relations Campaign Strategies: Planning For Implementation

by Robert Kendall

Format: Trade Paperback

Dimensions: 464 pages, 9 × 7.2 × 1.4 in

Published: January 7, 1997

Publisher: Pearson Education

The following ISBNs are associated with this title:

ISBN - 10: 0673996921

ISBN - 13: 9780673996923

About the Book

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. "Public Relations Campaign Strategies, 2nd Edition "emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

Table of Contents

I. INTRODUCTION TO PUBLIC RELATIONS CAMPAIGN STRATEGIES.

 1. An Overview.

II. BUILDING THE CAMPAIGN PLAN: THE RESEARCH STAGE.

 2. Introduction to Research for Campaign Planning.

 3. An Outline of Research Procedures.

 4. Steps in Survey Research.

 5. Research Cases and Problems.

III. BUILDING THE CAMPAIGN PLAN: THE ADAPTION STAGE.

 6. Adapting the Campaign to the Organizational Culture.

 7. Adaptation in the Campaign Plan.

 8. The Adaptation Plan; Cases and Problems.

IV. BUILDING THE CAMPAIGN PLAN: THE STRATEGY STAGE.

 9. Graphics in the Public Relations Campaign.

10. Developing the Campaign.

11. Implementation Strategy Cases.

V. BUILDING THE CAMPAIGN PLAN: THE EVALUATION STAGE.

12. Evaluation Plan.

13. Evaluation Cases.

VI. PRESENTING AND IMPLEMENTING THE PLAN.

14. Preparing and Making the Campaign Plan Presentation.

15. Implementation: Executing the Campaign Plan.

From the Publisher

Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

From the Jacket

Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

From Our Editors

Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.
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