Public Relations For Dummies

by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum

Wiley | August 14, 2014 | Kobo Edition (eBook) |

Not yet rated | write a review
Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111805279X

ISBN - 13: 9781118052792

Available for download

$15.99

Cart

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

Public Relations For Dummies

Public Relations For Dummies

by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum, Robert W. Bly

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111805279X

ISBN - 13: 9781118052792

From the Publisher

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart