Public Relations For The New Europe

by Simon Goldsworthy, Trevor Morris

Palgrave Macmillan | November 15, 2008 | Hardcover

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This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

Format: Hardcover

Dimensions: 256 Pages, 5.91 × 9.06 × 0.39 in

Published: November 15, 2008

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230205836

ISBN - 13: 9780230205833

Found in: International

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Public Relations For The New Europe

Public Relations For The New Europe

by Simon Goldsworthy, Trevor Morris

Format: Hardcover

Dimensions: 256 Pages, 5.91 × 9.06 × 0.39 in

Published: November 15, 2008

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0230205836

ISBN - 13: 9780230205833

About the Book

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

Table of Contents

Preface
Acknowledgments

PART I: UNDERSTANDING PUBLIC RELATIONS
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations

PART II: STRATEGY AND PLANNING
POSTAR, a PR Planning Aid
Objectives
Strategy
Methods
How to be Creative
Tactics
Administration
Evaluating Results
Crisis Management
Creating a Socially Responsible Image

PART III: SKILLS
Dealing with the Media
Press Releases
Writing Feature Articles and Opinion Pieces
How to call a Journalist
Internal Communications
How to make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World

PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE
PR Growth Sectors
Factors Influencing Growth

From the Publisher

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

About the Author

TREVOR MORRIS is one of the UK''s most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster in London, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK [(and Europe)]''s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He has a first class honours degree in east European history and has travelled extensively in east and central Europe. He established London''s first Master of Arts course in Public Relations and has since added the teaching of Public Relations at undergraduate level. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne, where he is a Visiting Professor. His UK civil service career included three years at the Central Office of Information and press office work for a number of British Government departments. He has also worked as a PR consultant in the private sector.

Editorial Reviews

"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy''s book is an essential read for anyone who wants to practice PR and make their case and argue their point." -- Mike Waterson, Chairman, World Advertising Research Center

"As an academic who teaches communications at one of the region''s major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike." -- Dr Burcu Sumer, University of Ankara

"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry." -- Paul Taaffe, Chairman and Chief Executive of Hill & Knowlton worldwide
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