TREVOR MORRIS is one of the UK''s most senior PR practitioners
and since 2005 a Visiting Professor at the University of
Westminster in London, where he teaches on a range of postgraduate
and undergraduate programs. Formerly Morris was Chief Executive of
Chime Communications Public Relations Group, the UK [(and
Europe)]''s largest PR group, with some 250 employees. In nearly a
quarter of a century in the industry he successfully built a major
PR consultancy, worked for numerous major companies and government
bodies and alongside most of the key players in contemporary PR.
Morris has made countless TV, radio and newspaper appearances and
maintains a high profile within the industry.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the
University of Westminster, UK. He has a first class honours degree
in east European history and has travelled extensively in east and
central Europe. He established London''s first Master of Arts
course in Public Relations and has since added the teaching of
Public Relations at undergraduate level. He has lectured to
international audiences, including Johns Hopkins University and at
the Sorbonne, where he is a Visiting Professor. His UK civil
service career included three years at the Central Office of
Information and press office work for a number of British
Government departments. He has also worked as a PR consultant in
the private sector.