Public Relations Programming And Production

by E. W. Brody

Praeger Publishers | March 1, 1988 | Hardcover |

Not yet rated | write a review
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

Format: Hardcover

Dimensions: 328 Pages, 7.09 × 9.06 × 0.79 in

Published: March 1, 1988

Publisher: Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10: 027592677X

ISBN - 13: 9780275926779

save
5%

In Stock Hurry, only 140 left! Not yet released

$154.95  ea

Online Price

$154.95 List Price

or, Used from $124.95

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

Public Relations Programming And Production

by E. W. Brody

Format: Hardcover

Dimensions: 328 Pages, 7.09 × 9.06 × 0.79 in

Published: March 1, 1988

Publisher: Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10: 027592677X

ISBN - 13: 9780275926779

From the Publisher

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart