Public Relations

by Edward L. Bernays

University of Oklahoma Press | July 29, 2013 | Kobo Edition (eBook)

Not yet rated | write a review

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Format: Kobo Edition (eBook)

Published: July 29, 2013

Publisher: University of Oklahoma Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0806189827

ISBN - 13: 9780806189826

Found in: Marketing and Sales

save
38%

Available for download

$17.49

Online Price

$28.11 List Price

Cart

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Public Relations

Public Relations

by Edward L. Bernays

Format: Kobo Edition (eBook)

Published: July 29, 2013

Publisher: University of Oklahoma Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0806189827

ISBN - 13: 9780806189826

From the Publisher

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart