Public relations as described in this volume is, among other
things, society's solution to problems of maladjustment that plague
an overcomplex world. All of us, individuals or organizations,
depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice
individuals and a variety of organizations sought from him on a
professional basis during more than four decades. With such
knowledge, every intelligent person can carry on his or her
activities more effectively.
This book provides know-why as well know-how. Bernays explains
the underlying philosophy of public relations and the PR methods
and practices to be applied in specific cases. He presents broad
approaches and solutions as they were successfully carried out in
his long professional career. Public relations is not publicity,
press agentry, promotion, advertising, or a bag of tricks, but a
continuing process of social integration. It is a field of
adjusting private and public interest.
Everyone engaged in any public activity, and every student of
human behavior and society, will find in this book a challenge and
opportunity to further both the public interest and their own