Public Relations

by Edward L. Bernays

Kessinger Publishing | November 1, 2004 | Hardcover

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Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

Format: Hardcover

Dimensions: 388 pages, 3.54 × 2.36 × 0.39 in

Published: November 1, 2004

Publisher: Kessinger Publishing

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1419173383

ISBN - 13: 9781419173387

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– More About This Product –

Public Relations

by Edward L. Bernays

Format: Hardcover

Dimensions: 388 pages, 3.54 × 2.36 × 0.39 in

Published: November 1, 2004

Publisher: Kessinger Publishing

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1419173383

ISBN - 13: 9781419173387

From the Publisher

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.
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