Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

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Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

by Seth Godin

Portfolio | November 10, 2009 | Hardcover

Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter is rated 5 out of 5 by 1.
You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Format: Hardcover

Dimensions: 224 pages, 7.34 × 5.25 × 0.91 in

Published: November 10, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

Found in: Marketing and Sales

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Reviews

Rated 5 out of 5 by from Life Changing book - buy today! I have read Purple Cow 3 times and every time I read it I get so many new ideas that revolutionize my approach to business. The book is an easy read and I would recommend to buy it. The best 3 ideas I got were: 1. Small is the new Big: uncover a small niche market that you're passionate about and then become the absolute best person serving that market 2. Don't be afraid to stand out. Be unique, gutsy, true to yourself and brand yourself in a unique way. Vanilla is dead - be purple! 3. Make your product/service refer-able to a key group of sneezers who will do your marketing for you. All I can say is wow!!
Date published: 2011-06-14

– More About This Product –

Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

by Seth Godin

Format: Hardcover

Dimensions: 224 pages, 7.34 × 5.25 × 0.91 in

Published: November 10, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

From the Publisher

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
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