Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

by Seth Godin

Portfolio | November 10, 2009 | Hardcover |

5 out of 5 rating. 1 Reviews
Not yet rated | write a review
You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Format: Hardcover

Dimensions: 224 Pages, 5.12 × 7.09 × 0.79 in

Published: November 10, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

Found in: Marketing and Sales

save
37%

In Stock

$17.49

Online Price

$26.50 List Price

or, Used from $10.54

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter

by Seth Godin

Format: Hardcover

Dimensions: 224 Pages, 5.12 × 7.09 × 0.79 in

Published: November 10, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

From the Publisher

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

About the Author

Seth Godin  is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart