Retailing in the 21st Century

by Chris Thomas, Rick Segel

Wiley | July 28, 2005 | Trade Paperback |

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Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors'' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

Format: Trade Paperback

Dimensions: 288 Pages, 7.48 × 9.45 × 0.39 in

Published: July 28, 2005

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0471723207

ISBN - 13: 9780471723202

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Retailing in the 21st Century

Retailing in the 21st Century

by Chris Thomas, Rick Segel

Format: Trade Paperback

Dimensions: 288 Pages, 7.48 × 9.45 × 0.39 in

Published: July 28, 2005

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0471723207

ISBN - 13: 9780471723202

About the Book

Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of "Retailing in the 21st Century," there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

Table of Contents

Preface.

Chapter 1: The Basics of Retailing.

Chapter 2: Branding Your Business.

Chapter 3: Retail Location and Design.

Chapter 4: Business Planning and Structure.

Chapter 5: Creating Internal Systems.

Chapter 6: Buying and Displaying Merchandise.

Chapter 7: Hiring, Managing, and Legal Responsibilities.

Chapter 8: Advertising.

Chapter 9: Making the Sales.

Chapter 10: Money Matters.

Chapter 11: Retailing for the Global Marketplace.

Glossary.

Index.

From the Publisher

Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors'' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

About the Author

"Chris Thomas is a professional writer from Boise, Idaho.

Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.

  "

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