From the creator of the number one business blog comes a
powerful exploration of how, and why, businesses had better be
blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer
businesses something that has long been lacking in their
communication with customers -- meaningful dialogue. Devoid of
corporate-speak and empty promises, business blogs can humanize
communication, bringing companies and their constituencies together
in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why
blogging is an efficient and credible method of business
communication. You''ll find yourself excited about the
possibilities blogs present after reading just a few pages.
Discover how:
- Prominent business leaders, including Mark Cuban of the Dallas
Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of
Sun Microsystems, are beginning to use blogs to connect with their
customers in new ways.
- Blogging has changed the rules of communication and
competition.
- You can launch an effective blogging strategy and the reasons
why you should.
Featuring a foreword by Tom Peters, this is a resource you and your
business can''t do without.