Slim By Design: Mindless Eating Solutions for Home, School, Grocery Stores, Restaurants, and More

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Slim By Design: Mindless Eating Solutions for Home, School, Grocery Stores, Restaurants, and More

by Brian Wansink

HARPERCOLLINS PUBLISHERS | September 23, 2014 | Hardcover |

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The groundbreaking researcher and bestselling author of Mindless Eating shows us how to reengineer our spaces-from public schools to restaurants, grocery stores to home kitchens-to make positive changes in how we approach and manage our diets

"Brian Wansink's discoveries might very well change your life." -O, the Oprah Magazine

In Slim by Design, leading behavioral economist and food psychologist Brian Wansink-dubbed the "Sherlock Holmes of Food" and the "Wizard of Why"-offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to encourage them to make the right decisions that will naturally lead them lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, he reveals how innovative, inexpensive design changes-from public schools to restaurants, grocery stores to home kitchens-can make it mindlessly easy and profitable for people to eat healthier.

In Slim by Design Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. he demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving cartoons, drawings, charts, graphs, floor plans, and other captivating visuals with new scientific studies and compelling "Oh wow," actionable insights. this entertaining, eye-opening book offers practical solutions for the big questions related to food and our future.

Format: Hardcover

Dimensions: 288 Pages, 6.3 × 8.66 × 1.18 in

Published: September 23, 2014

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062136526

ISBN - 13: 9780062136527

Found in: Health and Well Being

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Slim By Design: Mindless Eating Solutions for Home, School, Grocery Stores, Restaurants, and More

Slim By Design: Mindless Eating Solutions for Home, School, Grocery Stores, Restaurants, and More

by Brian Wansink

Format: Hardcover

Dimensions: 288 Pages, 6.3 × 8.66 × 1.18 in

Published: September 23, 2014

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062136526

ISBN - 13: 9780062136527

From the Publisher

The groundbreaking researcher and bestselling author of Mindless Eating shows us how to reengineer our spaces-from public schools to restaurants, grocery stores to home kitchens-to make positive changes in how we approach and manage our diets

"Brian Wansink's discoveries might very well change your life." -O, the Oprah Magazine

In Slim by Design, leading behavioral economist and food psychologist Brian Wansink-dubbed the "Sherlock Holmes of Food" and the "Wizard of Why"-offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to encourage them to make the right decisions that will naturally lead them lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, he reveals how innovative, inexpensive design changes-from public schools to restaurants, grocery stores to home kitchens-can make it mindlessly easy and profitable for people to eat healthier.

In Slim by Design Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. he demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving cartoons, drawings, charts, graphs, floor plans, and other captivating visuals with new scientific studies and compelling "Oh wow," actionable insights. this entertaining, eye-opening book offers practical solutions for the big questions related to food and our future.

About the Author

BRIAN WANSINK, Ph.D., is Professor and Director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author of Mindless Eating: Why We Eat More Than We Think, as well as three professional books and over 100 peer-reviewed journal articles. He is the 2011-2012 President of the Society for Nutrition Education. From 2007 until 2009 he was Presidentially appointed as the USDA Executive Director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). He is a nutrition columnist for AARP magazine and one of two nutrition experts for the Atlantic. He lives with his family in Ithaca, New York, where he enjoys both French food and French fries.

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