This Element is an excerpt from Putting
the Public Back in Public Relations: How Social Media Is
Reinventing the Aging Business of PR (ISBN: 9780137150694) by
Brian Solis and Deirdre Breakenridge. Available in print and
You're the brand. Learn how to use social
media to promote your brand more effectively than ever before.
Thinking of social networks as personal
playgrounds will come back to haunt you and your clients. As a
marketer, your collective "brand" can also impact the brands you
might represent. The one thing that connects everything is you.
You're on the frontlines for everything related to
you--and everything you represent, now and in the