Format: Trade Paperback
Dimensions: 432 pages, 10 × 8 × 0.56 in
Published: April 3, 2012
Publisher: Oxford University Press
The following ISBNs are associated with this title:
ISBN - 10: 0195442962
ISBN - 13: 9780195442960
Table of Contents
Part I 1. General Research Questions Theory and Research Deductive and Inductive Approaches Epistemological Considerations Positivism Interpretivism Ontological Considerations General Irientations: Quantitative and Qualitative Research Influences on the Conduct of Social Research 2. Research Designs Criteria for Evaluating Social Research Research Designs Bringing Research Orientation and Design Together Part II 3. The Nature of Quantitative Research The Main Steps in Quantitative Research Concepts and Their Measurement Reliability and Measurement Validity Reflections on Reliability and Validity The Main Goals of Quantitative Researchers Critiques of Quantitative Research Is it Always Like This? Reality and Practice 4. Survey Research: Structured Interviewing and Questionnaires The Structured Interview Reducing Error Due to Interviewer Variability Accuracy and Ease of Data Processing Dealing with Interviewer Effects Interview Contexts Conducting interviews Questionnaires Respondent Problems The Feminist Critique 5. Asking Questions Open or Closed Questions? Types of Questions Rules for Designing Questions Designing the Questionnaire Vignette Questions Pilot Studies and Pre-testing Questions Using Existing Questions 6. Structured Observation Problems with Survey Research So Why Not Just Observe Behaviour Directly? The Observation Schedule Strategies for Observing Behaviour Issues of Reliability and Validity Field Experiments as a Form of Structured Observation Criticisms of St
From the Publisher
Now in its third Canadian edition, the market-leading Social Research Methods is an engaging and straightforward introduction to conducting quantitative and qualitative research in the social sciences. Building on the success of previous editions, the authors deftly guide students through all
aspects of the research process, while providing useful tips on how to effectively collect, analyze, and interpret data, and disseminate those findings to others. With a brand new chapter on ethics and extensive updates throughout, this new edition continues to be an essential guide to the
conceptual foundations, methodological approaches, and practical skills necessary for successful social research.
About the Author
Alan Bryman is professor of organizational and social research at the University of Leicester in the UK.
James J. Teevan (deceased) was professor emeritus of sociology at the University of Western Ontario, where he taught research methods for more than three decades.
Edward Bell is a professor at Brescia University College, University of Western Ontario, where he teaches statistics for sociology, research methods, and quantitative research.
"Very readable from a student perspective."
--Doug Thomson, Humber College