Looking toward a future with increasingly hybridized media
offerings, Sports Media: Transformation, Integration,
Consumption examines sports media scholarship and its role in
facilitating understanding of the increasingly complex world of
sports media. Acknowledging that consumer demand for sports media
content has influenced nearly every major technology innovation of
the past several decades, chapters included herein assess existing
scholarship while positing important future questions about the
role sports media will play in the daily lives of sports fans
worldwide. Contributions from well-known scholars are supplemented
by work from younger researchers doing new work in this area.
Developed for the Broadcast Education Association's Electronic
Media Research series, this volume will be required reading for
graduate and undergraduate students in media, communication,
sociology, marketing, and sports management, and will serve as a
valuable reference for future research in sports media.