"A powerful and penetrating exploration of what
separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more
influential, and more profitable than others? Why do some command
In studying the leaders who''ve had the greatest influence in
the world, Simon Sinek discovered that they all think, act, and
communicate in the exact same way-and it''s the complete opposite
of what everyone else does. People like Martin Luther King Jr.,
Steve Jobs, and the Wright Brothers might have little in common,
but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves
together a clear vision of what it truly takes to lead and