Starting and Running a Small Business For Canadians For Dummies All-in-One

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Starting and Running a Small Business For Canadians For Dummies All-in-One

by John Aylen

Wiley | May 1, 2012 | Trade Paperback |

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The comprehensive, six-in-one package small business entrepreneurs can''t afford to be without

With more Canadians considering starting their own small businesses than ever before, there''s never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers'' ventures meet with success.

  • The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast
  • Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire
  • Includes the financial advice that keeps new businesses from folding within their first five years

Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Format: Trade Paperback

Dimensions: 672 Pages, 7.09 × 9.06 × 1.18 in

Published: May 1, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118172825

ISBN - 13: 9781118172827

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– More About This Product –

Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

by John Aylen

Format: Trade Paperback

Dimensions: 672 Pages, 7.09 × 9.06 × 1.18 in

Published: May 1, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118172825

ISBN - 13: 9781118172827

Table of Contents

Introduction 1

Book I: From Start to Finish and Everything in Between 7

Chapter 1: Small Business Essentials 9

Chapter 2: Getting Started 29

Chapter 3: Operating Your Business 57

Chapter 4: Looking to the Future of Your Business 87

Book II: Intellectual Property 121

Chapter 1: Introducing Intellectual Property 123

Chapter 2: Mastering Patents, Trademarks, and Copyrights 137

Chapter 3: Profiting from Intellectual Property 181

Book III: Business Planning 201

Chapter 1: Knowing Where You Want to Go 203

Chapter 2: Describing Your Marketplace 231

Chapter 3: Weighing Your Business''s Prospects 273

Chapter 4: A Sample Business Plan 301

Book IV: Bookkeeping 323

Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 325

Chapter 2: Reporting Results 347

Chapter 3: Computer Options for Your Bookkeeping 373

Book V: Human Resources 381

Chapter 1: The People Picture 383

Chapter 2: Recruiting the Right People 395

Chapter 3: Retention: Critical in Any Business Environment 435

Chapter 4: Monitoring Ongoing Performance 463

Book VI: Marketing 483

Chapter 1: Getting Started in Marketing 485

Chapter 2: Sharpening Your Marketing Focus 509

Chapter 3: Creating and Placing Ads 519

Chapter 4: Reaching Your Market in More Ways 533

Book VII: Online Marketing 549

Chapter 1: Creating an Online Presence for Your Business 551

Chapter 2: Getting Started with Mobile Marketing 563

Chapter 3: Getting Ready to Use SEO and Web Analytics 571

Index 599

From the Publisher

The comprehensive, six-in-one package small business entrepreneurs can''t afford to be without

With more Canadians considering starting their own small businesses than ever before, there''s never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers'' ventures meet with success.

  • The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast
  • Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire
  • Includes the financial advice that keeps new businesses from folding within their first five years

Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

From the Jacket

The comprehensive, seven-books-in-one package Canadian entrepreneurs can trust

With more Canadians considering starting their own small businesses than ever before, there''s never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of seven books that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians All-in-One For Dummies will ensure your ventures meet with success.

Offering everything you need to know about starting your own business and managing growth, this is essential reading for anyone looking to make it big in the world of small business.

  • Get to know the basics of starting a small business in Canada - investigate how to create the perfect business plan

  • Grasp the rules of intellectual property - discover what rights small business owners have

  • Define your target market - shape your business around the segment you serve

  • Learn the language of bookkeeping - investigate balance sheets, assets, liabilities, equities, and more

  • Delve into computer accounting programs - find the right software for your business

  • Discover the value of human resources -pinpoint your HR duties, and see how you can make your employees happier

  • Get to know the marketing process - target your customers with a tailor-made message

  • Understand websites and social media - create an effective and interactive online presence for your business

Open the book and find:

  • How to enforce your trademark

  • Techniques for putting together a business statement

  • Tips on spotting business strengths and weaknesses

  • How to navigate the accounting cycle

  • The rules of a balance sheet

  • Ways to develop a recruiting process

  • How to use SEO keywords to target your audience

  • Mobile marketing strategies

7 books in 1

  • Small Business A-Z

  • Intellectual Property Law

  • Business Plans

  • Bookkeeping

  • Human Resources

  • Small Business Marketing

  • Online Marketing

About the Author

John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at McGill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.
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