Strategic Issues Management: Organizations and Public Policy Challenges

by Robert L. Heath

Sage Publications | July 30, 1997 | Trade Paperback

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Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations'' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics'' opinions.

Format: Trade Paperback

Dimensions: 424 pages, 9 × 6 × 1.5 in

Published: July 30, 1997

Publisher: Sage Publications

The following ISBNs are associated with this title:

ISBN - 10: 0803970358

ISBN - 13: 9780803970359

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– More About This Product –

Strategic Issues Management: Organizations and Public Policy Challenges

by Robert L. Heath

Format: Trade Paperback

Dimensions: 424 pages, 9 × 6 × 1.5 in

Published: July 30, 1997

Publisher: Sage Publications

The following ISBNs are associated with this title:

ISBN - 10: 0803970358

ISBN - 13: 9780803970359

From the Publisher

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations'' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics'' opinions.

About the Author

Robert L. Heath is professor emeritus at the School of Communication University of Houston and Academic Consultant in the College of Commerce, Faculty of Management and Marketing at the University of Wollongong in Australia. Heath is one of the academic pioneers in examining the history and theoretical foundations of strategic issues management. He is author or editor of 12 books (and 2 second editions) and 100 articles in major journals and leading edited books. In addition to strategic issues management, he has written on rhetorical theory, social movements, communication theory, public relations, organizational communication, crisis communication, risk communication, terrorism, and reputation management. He edited the Encyclopedia of Public Relations and the Handbook of Public Relations. He has lectured in many countries, to business and non-profit groups, and for various professional organizations. In May 2007, he was saluted by the Issue Management Council for his leadership over three decades to foster mutual interests between the corporation and all stakeholders and stakeseekers.

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