Strategic Planning for Public Relations, Fourth Edition

by Smith, Ronald D.

Routledge | January 7, 2014 | Kobo Edition (eBook)

Not yet rated | write a review

This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Format: Kobo Edition (eBook)

Published: January 7, 2014

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136172483

ISBN - 13: 9781136172489

save
38%

Available for download Hurry, only 0 left! Not yet released

$41.99  ea

Online Price

$67.73 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Strategic Planning for Public Relations, Fourth Edition

by Smith, Ronald D.

Format: Kobo Edition (eBook)

Published: January 7, 2014

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136172483

ISBN - 13: 9781136172489

From the Publisher

This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart