Student Workbook to Accompany Crisis Communications: A Casebook Approach

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Student Workbook to Accompany Crisis Communications: A Casebook Approach

by Kathleen Fearn-banks

Routledge | November 14, 2007 | Trade Paperback

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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Format: Trade Paperback

Dimensions: 136 pages, 4.32 × 3.35 × 0.16 in

Published: November 14, 2007

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0805862579

ISBN - 13: 9780805862577

Found in: Reference and Language

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Student Workbook to Accompany Crisis Communications: A Casebook Approach

by Kathleen Fearn-banks

Format: Trade Paperback

Dimensions: 136 pages, 4.32 × 3.35 × 0.16 in

Published: November 14, 2007

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0805862579

ISBN - 13: 9780805862577

About the Book

This student workbook accompanies the third edition of Kathleen Fearn-Bankss  popular textbook Crisis Communications. It supplements the main text, including additional cases, discussion items, activities, and vocabulary terms.

From the Publisher

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

About the Author

Kathleen Fearn-Banks, a tenured associate professor, joined the faculty of the School of Communications, University of Washington (Seattle) in 1990 after more than 25 years in the communications profession. In addition to being a feature writer at the Los Angeles Times and a news-writer, producer, and reporter for a Los Angeles network affiliated television station, she also headed, for more than 20 years, nationwide publicity campaigns for NBC Television Network series, specials, and movies. She was also vice-president of development and public relations for the Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.

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