Format: Kobo Edition (eBook)
Published: June 15, 2012
Publisher: Hodder & Stoughton
The following ISBNs are associated with this title:
ISBN - 10: 1444159577
ISBN - 13: 9781444159578
From the Publisher
An understanding of public relations is crucial to anyone who wants
to advance their career.
Written by Brian Salter, a leading expert on public relations as
both a practitioner and a journalist, this book quickly teaches you
the insider secrets you need to know to in order run a successful
public relations strategy.
The highly motivational 'in a week' structure of the book provides
seven straightforward chapters explaining the key points, and at
the end there are optional questions to ensure you have taken it
all in. There are also cartoons and diagrams throughout, to help
make this book a more enjoyable and effective learning
So what are you waiting for? Let this book put you on the fast
track to success!